Capitalising on the momentum of the Extinction Rebellion movement, we launched a protest-style marketing campaign with the provocative line, "This shoe will not save the planet." This concept for adidas and ASOS was designed to both inform customers of adidas' strides towards greener production and promote the broader message of environmental awareness.

From a design perspective, the joy of this project lay in experimenting with typography for posters and placards, as well as creating disruptive adverts for ASOS' site and an app that guided users through adidas' more sustainable manufacturing process.