In 2021, cycling apparel brand Le Col were launching a club initiative and needed branding for it. Drawing inspiration from their existing branding as well as current and timeless elements of the cyling sport, I crafted a distinct identity for the club.

The Le Col Cycling Club is designed to be inclusive and welcoming to all, while still resonating with hardcore cyclists. My work ranged from creating a universally recognizable badge to selecting a photography style that reflects the club’s inclusive nature.